Celebrating 10 years of building, failing, and learning—this time in my mother tongue Tamil
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The Context:Why I am doing this again
It's midnight. I'm supposed to be sleeping. Instead, my brain just handed me a complete business idea.
Welcome to the ADHD entrepreneur life.
This is now my 10th year in business (or side hustle, but I refuse to call it that because only when I think it's a real business do I give it my best).
And here's the thing—I've rebranded this particular venture 4 times already. Dr. Hemapriya. E-commerce Growth Lab. Ecom Hema.
And now? Madurai Entrepreneur.
I know. I'm ridiculous.
But here's what I've learned over 10 years of entrepreneurship: the days of obsessing over whether a business is "making money right away" are gone. Everything is an experiment now.
Fail, learn. Fail, learn. Fail, learn.
That cycle? It's taught me everything I know.
So here we are.
Me, my production house, and a decision to help Tamil-speaking entrepreneurs in my own state by sharing my failures in our mother tongue.
What I'm Trying to Achieve
The Problem I'm Solving
I want to create a series of reels in Tamil where I showcase my failures. All of them. Ten years worth.
I have three things I'm hoping for:
1. Help Tamil-speaking entrepreneurs in my state who are struggling. They want the knowledge but it's all in English.
2. Celebrate 10 years by being honest about what those 10 years actually looked like. Not the highlight reel. The real thing.
3. Use my existing production setup to batch create content. Because that's the only way I can sustain anything with my ADHD brain.
Current Key Insight: Your existing systems can support new experiments. I'm already creating Tamil content for My Little Moppet that's going viral. Why not use that same infrastructure for this?
Latest Updates (Most Recent First)
I'm updating this as I go, so the newest stuff is at the top. Want to see how this started? Keep scrolling down!
Nov 2nd 2025 - Setting Up the Whole System
What Actually Happened:
So I didn't just stop at filming the reels. I created a wiki for this business. Created SOPs and posted them in the wiki.
I assigned a team manager and video editor from my other businesses. Gave them the workflow and everything. Like, here's exactly what needs to happen with each reel.
Then I created the website. Created a landing page. Created blog posts that I'll be sending the audience to.
Because here's what I realized - I can't just post reels and hope people find me. I need to send them somewhere. Give them something to read, something to dive deeper into.
So when someone watches the reel about my first failure, they can go to the blog and read the whole story. Or they can check out the landing page if they want to learn more about what I'm doing.
Oct 30 - Oct 31st 2025 - Midnight Idea, 8 Reels Done
What Actually Happened:
Got the idea at midnight. Created the content. Batch filmed 8 reels. That's it.
But here's what I'm doing differently. I'm not telling inspiring stories like "I achieved this, I did that." None of that. I'm going to share my failures. Complete failures.
Each reel is like, "This was my first failure. This is what I learned from it." Then I'll ask them to comment something. Or tell them to check the comments to see how I solved it. Or what you shouldn't do. So I get engagement. I get clicks.
The filming was easy because it's my life journey. Nothing to research or memorize, right? I lived it.
What I do is, in my production house, my team gives me the script. I understand it and then I just talk on my own. I batch create everything - English My Little Moppet content, Tamil My Little Moppet content, and now this Madurai Entrepreneur thing also.
I dress up somewhat well, I go there, and I create weeks of content in one session. All 8 reels done. Ready to post next week.
The Numbers:
8 reels filmed in one batch session
This is about 10 years of failures condensed into reels
4th rebrand of this concept
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