Meet Hema
Multiniche™ Business Strategist
Media Bio
Hemapriya is a Multiniche Entrepreneur™ and the creator of the revolutionary Multiniche business approach that challenges the traditional "pick one thing" advice plaguing the entrepreneurial world.
After building 57 businesses across completely different industries and generating over $2 million in revenue, Hemapriya discovered something the business world refused to acknowledge: some entrepreneurs are wired to succeed across multiple niches simultaneously, and this isn't a weakness to fix—it's a competitive advantage to leverage.
In 2025, Hemapriya coined the term "Multiniche Entrepreneur" to describe what she and thousands of other multi-passionate business owners actually are: strategic, diversified, cross-industry builders who thrive on variety and turn market diversity into profit.
Until 2022, Hemapriya didn't even know she had ADHD. All she knew was that she couldn't stick to one thing—and felt deeply ashamed of it. While the world preached focus and consistency, she was chasing ideas at 3AM and waking up with new business plans by sunrise. What she thought was broken turned out to be her greatest asset: an ADHD brain that craves novelty, sees connections others miss, and turns "scattered thinking" into strategic diversification.
Today, Hemapriya operates six profitable businesses across completely different niches—from her $2M+ e-commerce powerhouse My Little Moppet to her traditional wellness brand Soundaryah to her vintage decor venture Ancient Madurai. Rather than feeling scattered, she's built systematic frameworks that allow each business to strengthen the others while respecting her ADHD brain's need for novelty and stimulation.
Through her Dopamine to Dollar framework, Hemapriya helps fellow ADHD and multi-passionate entrepreneurs stop feeling guilty about their diverse interests and start building strategic business portfolios that work with their natural patterns. Her approach transforms the shame of "another abandoned project" into the power of "intentional diversification."
Hemapriya's mission is simple: prove that your inability to stick to one niche isn't a character flaw—it's your secret business weapon when you have the right Multiniche system.
Hema lives in the ancient city of Madurai, India with her husband, two wonderful children, and two beloved rescue dogs. When she's not building her next venture or coaching fellow Multiniche Entrepreneurs, she finds joy in drawing abstract paintings and expressing her creativity beyond the business realm
Hema's Expert Topics are
BROADCAST MEDIA APPEARANCES
Featured on Ticker News as E-commerce Expert
Podcasts & Media Features
Building a $2M eCommerce Brand Through Community-Driven Marketing with Hema Natesan
Ecommerce Master Plan Podcast
How She Built a $2 Million eCommerce Empire in Micro-Niches in Ecommerce
Maternity Leave Podcast
Scaling E-commerce While Raising Kids:A Mom's Journey to Building $2M E-commerce Empire
Mothers' Illuminated
From Doctor to Accidental Entrepreneur: My Unexpected ADHD Journey
Inside the ADHD podcast
APPROVED PHOTOS
FOR PUBLICITY USE
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